Analysis

Love your job? How to share your nursing know-how with the public

Social and other media give nurses the chance to share their experiences, highlight skills and expertise, and change the public perception of the profession. Using these media to communicate with the public can help confound outdated stereotypes by showing the reality of day-to-day nursing. Healthcare organisations know that deploying nurses in these health messaging roles increases public engagement, underlining the fact there is an appetite in the public to hear receive health information from nurses because they trust them.

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A nurse sitting on a sofa looks into a camera while creating a video. Social media posts are about making a difference for the people who need nurses most.

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